About Us

Butterfly is a premier fashion jewellery brand. Season after season the London based team, design & create stunning collections of hand-crafted statement pieces. Since its launch in 2004 Butterfly has established itself in the UK & Internationally as a luxury accessory retailer.

The Butterfly AW17 Collection takes you on an exhilarating journey from the majestic peaks of the Himalayas to the chic café culture of Paris. It brings the intoxicating personality of Poison Ivy, evokes the spirit of twilight and even offers the sweet, warmth of caramel. This is a collection that is brimming with story and expression. Whether you choose to stick to one collection and wear it in its full glory, or combine items from a variety of collections – you can guarantee that these beautiful pieces of jewellery will add intrigue and interest to any outfit. Each piece features exquisite beadwork and meticulous designs, resulting in such beautifully expressive and creative items. The Butterfly AW16 Collection is more than jewellery, it goes deeper than storytelling – each beautifully beaded creation is a unique work of art. Wear them with pride and let your individuality shine.